Cushelle 'brand new name' by Fallon London

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Fallon has launched a campaign to introduce the new name for Charmin toilet tissue, 'Cushelle'.

Charmin has been re-named Cushelle and is launching its first TV ad in 2-years. 

The brand will be represented by a Koala on packaging, replacing the Charmin bear character. The Cushelle brand is aiming to promote its image as a family-friendly product through the campaign.

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Released: 08 March 2010

Credits

Campaign Title
Cushelle

Client
Emma Heald, Brand Marketing Controller

Executive Creative Director
Richard Flintham

Art Director
Graham Storey

Copywriter
Phil Cockrell

Account Director
Katharine Easteal

Agency Planner
Matt Sadler

Agency Producer
Jo Charlesworth

Production Company
Passion

Director
Russell Brooke

Producer
Kate Mackin

Post-production
Passion

Music
MPM London

Audio Post-production
Wave

Media Agency
Carat

Media Planner
Clare Belsten

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