Action for Children 'Emily' by Baby Creative

2.5 2 Votes

Action for Children, the charity that aims to help improve the lives of young people, is highlighting the issue of child neglect through a new integrated ad campaign.

The campaign, created by Baby Creative, is spearheaded by a 30-second TV spot featuring the story of Emily, who was neglected by her parents. 

A study conducted by Action for Children has found that as many as 1.5 million children in the UK are experiencing some form of neglect.  The charity is aiming to raise £17m over the next three years in an effort to combat the issue.

Share On:

Released: 08 March 2010

Related Creative:

Credits

Campaign Title
'Emily'

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Action for Children TV spot highlights issue of neglect

Action for Children TV spot highlights issue of neglect

LONDON - Action for Children, the charity that aims to help improve the lives of young people, is highlighting the issues of child neglect through a new integrated ad campaign.

Action for Children 'As long as it takes' by Baby Creative

Action for Children 'As long as it takes' by Baby Creative

Action for children has launched an animated TV advertising campaign, featuring the story of "Lee", a child who was nearly taken into care.