Barclays 'performance' by Bartle Bogle Hegarty

3.9 5 Votes

Barclays goes a bit post-modern in its latest ad from Bartle Bogle Hegarty with the disembodied voice of Stephen Merchant making a comment on the joke inherent within the strategy.

Designed to promote a tax free ISA the ads’ conceit is based around a pile of money not being able to do anything until it is put in an ISA, when it can perform better. Meanwhile, as this is being explained an actual pile of money turns into a Muppet-like creature and starts singing Tomorrow from Annie.

Share On:

Released: 10 March 2010

Related Creative:

Credits

.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Barclays

Barclays "thank you" by Bartle Bogle Hegarty

Punter Appeal - Bartle Bogle Hegarty

Punter Appeal - Bartle Bogle Hegarty

Did high-octane commuting and West Country rap strike a chord with the public?