Volvo has launched a campaign aiming to demonstrate the S60's driving dynamics, design and technology.
The campaign launches digitally this month and will expand throughout the year to include TV, social marketing, press ads and outdoor. The campaign also includes on and offline CRM elements, produced by EHS 4D.
Released: 10 March 2010
Campaign title
The Naughty Volvo
Creative Directors
Bram de Rooij and Chris Carl
Art Directors
Luke Perkins and Feike Kloostra
Copywriters
Mike Howard and Darren Reynoldson
Producers
Bill Goodell and Jose Karsten
Director
Scott Weintrob
Production Company
LIMEY Los Angeles, CA
Lead VFX Artist
Geoff McAuliffe
Music Composer
Neil Cleary
The new Swedish campaign for Volvo by Forsman & Bodenfors Stockholm depicts the journey of a couple driving a V40.
Mindshare has created and produced a series of short films to promote the launch of the world's first plug-in diesel hybrid car, the new Volvo V60.
© Haymarket Media Group Ltd.