Volvo 'The Naughty Volvo' by Arnold Worldwide

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Volvo has launched a campaign aiming to demonstrate the S60's driving dynamics, design and technology.

The campaign launches digitally this month and will expand throughout the year to include TV, social marketing, press ads and outdoor. The campaign also includes on and offline CRM elements, produced by EHS 4D.

 

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Released: 10 March 2010

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Credits

Campaign title
The Naughty Volvo

Creative Directors
Bram de Rooij and Chris Carl

Art Directors
Luke Perkins and Feike Kloostra

Copywriters
Mike Howard and Darren Reynoldson

Producers
Bill Goodell and Jose Karsten

Director
Scott Weintrob

Production Company
LIMEY Los Angeles, CA

Lead VFX Artist
Geoff McAuliffe

Music Composer
Neil Cleary

 

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