Walkers 'sandwich' by Abbott Mead Vickers BBDO

2.3 3 Votes

In its latest campaign, Walkers took over the quiet Kent town of Sandwich and organised a surprise event to show just how much more exciting Sandwich(es) can be with Walkers.

The event included JLS performing an impromptu gig to sixth-formers, Frank Lampard coaching the local team and Pamela Anderson pouring beers.

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Released: 11 March 2010

Credits

Project
Lunch

Client
Miranda Sambles, marketing director and Delphine Haas, marketing manager, Walkers

Copywriter
Steve Coll, Scott Andrews

Art director
Colin JOnes, Leigh Gilbert

Planner
Tom White, Bridget Angear

Media agency
OMD

Media planner
Sarah McBeath, Yin Chung

Director
Declan Lowney

Production Company
HSI

Post-production
The Mill

Exposure
TV, Online

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