Diet Coke 'love it light' by Mother

1.8 2 Votes

Mother has unveiled its latest ad for Diet Coke, which dumps Duffy in favour of the animated marionettes that featured in a recent ident campaign.

The spot sees a gaggle of puppets who work at a magazine joining forces in a co-ordianted dance towards the Diet Coke machine.

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Released: 11 March 2010

Credits

Project
Love it light

Client
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain

Copywriter
Mother

Art director
Mother

Exposure
TV

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