Gatorade 'float' by TBWA\Chiat\Day, Los Angeles

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Gatorade has launched a campaign to promote its reduced calorie sports drink G2.

The campaign includes a TV ad, press and digital activity.

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Released: 12 March 2010

Credits

Creative directors
Jayanta Jenkins and Donna Lamar

Copywriters
Donna Lamar and Steve Howard

Art director
Jayanta Jenkins

Senior planner
Martin Ramos

Executive producer
Sarah Patterson

Art Producer
Dogan Dattilo

Production Company
SMUGGLER

Director
Adam Berg

Sound Design
Lime

 

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