Gatorade 'float' by TBWA\Chiat\Day, Los Angeles
Gatorade has launched a campaign to promote its reduced calorie sports drink G2.
The campaign includes a TV ad, press and digital activity.
Released: 12 March 2010
- Agency: TBWA\Chiat Day\Los Angeles
- Advertiser: Gatorade
- Creative Type: Television
- Sector: Food & Drink Soft Drinks
- Country: North America United States
Related Creative:
Credits
Creative directors
Jayanta Jenkins and Donna Lamar
Copywriters
Donna Lamar and Steve Howard
Art director
Jayanta Jenkins
Senior planner
Martin Ramos
Executive producer
Sarah Patterson
Art Producer
Dogan Dattilo
Production Company
SMUGGLER
Director
Adam Berg
Sound Design
Lime
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