KFC 'krushems' by Bartle Bogle Hegarty

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KFC is launching a new campaign to promote its Krushems milkshake range across the UK with a tv ad created by BBH.

The range comprises four different flavours – Oreo, Strawberry Shortcake, Maltesers and Caramel Crunch.

The creative idea for the ad is based around love, specifically expressed as "You never forget your first Krushem".

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Released: 16 March 2010


Jennelle Tilling, VP marketing
Jane Walker, senior marketing manager, new concepts

Creative director
Marc Hatfield

Agency producer
Carol Oakley

Andy Lambert

Jeremy Goold

Post production
The Mill

Editing house
The Quarry

Wave Studios

Media agency
Walker Media


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