Specsavers 'spex affect' by Specsavers Creative

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Specsavers has launched a new TV ad based on Lynx's famous 2006 'Billions' ad, featuring a multitude of bikini-clad women running towards a man on a beach.

The new TV ad, 'Specs effect', merges the two straplines from both brands - 'Should've gone to Specsavers' and ‘The Lynx effect' - to form the strapline 'The should've gone to specsavers Effect', which appears at the end of the ad.

Created by the retailer's in-house creative team, the ad aired for the first time on UK TV last night (14 March). It was shot in Colombia, using around one hundred bikini-clad women, who were then multiplied in post-production by Framestore.

 

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Released: 16 March 2010

Credits

Project
Specs effect

Client
Richard Holmes, marketing director for Specsavers

Creative director
Graham Daldry

Producer
Sam Lock

Media planner
Gary Caranay

Media agency
Mediaedge:CIA

Director
Daniel Kleinman

Editor
Steve Gandolfi/Eve Ashwell @ Cut+Run

Audio post production
Simon Capes at Clearcut

Digital production
Infinite Corridor

Exposure
TV, digital

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