VCCP has created its first work for Southern Rail promoting its Gatwick Express train service with a press and outdoor campaign.
The campaign will also be supported online as well as outdoor activity across London taxi services.
Released: 16 March 2010
Campaign title
'superiority subverted'
Creative Director
Darren Bailes
Copywriter
Ken Taylor
Art director
Gavin McDonald
Planner
Stuart Parkinson
Media Agency
OMDUK
Media planner
Sue Vestey
Gatwick Express has launched "Express tracks", a selection of bespoke musical compositions that provide the soundtrack to a passenger's journey free when customers buy their tickets at gatwickexpress.com.
LONDON - VCCP has picked up the £2m integrated account for Gatwick Express.
© Haymarket Media Group Ltd.