Philips 'parallel lines trailer' by DDB London

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Philips is launching its Global cinematic campaign, 'Parallel Lines' in the coming weeks and is building up to the launch with an official trailer for the films.

Produced by Ridley Scott Associates (RSA), the ad will launch online on April 8 and aims to demonstrate that Philips Televisions can bring that unique cinematic experience into your home.

The campaign carries the strapline ‘There are millions of ways to tell a story. There's only one way to watch one.'


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Released: 16 March 2010

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Campaign title
Parallel Lines

Gary Raucher, VP, head of integrated marketing communications Philips and Eva Barrett, Sr. director integrated marketing communications Philips


Creative Director
Neil Dawson

Sam Oliver

Art director
Shishir Patel

Agency Producers
Lucinder Kerr and Natalie Powell

Digital Agency
Tribal DDB Amsterdam

Production Company

Media agency
Carat Worldwide


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