Blackthorn 'you spoke, we listened' by Dye Holloway Murray

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Following the public outcry and Facebook pressure groups protesting against the new formulation of Blackthorn Cider, Dye Holloway Murray is now highlighting its return to its old recipe through a print, outdoor and online campaign.

The names of the campaigners that spearheaded the Facebook protest against the new flavour are featured in the outdoor campaign, which highlights that the west country beverage has returned to its former glory.

'Dear Bristol, you spoke, we listened, Dry Blackthorn is back' , the outdoor ads explain, while an interactive campaign running on digital panels and online invites people to 'Thorn' the things in life that wind them up. 

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Released: 17 March 2010

  • Blackthorn 2

    Blackthorn 2

  • Blackthorn 1

    Blackthorn 1

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Credits

Campaign title
You spoke, we listened

Client
Victoria Walker, Gayer Cider Company

Copywriter
Ollie Wolf

Art director
David Goss

Planner
Justin Holloway

Media agency
AMS

Media planner
Lucy Mitchell

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