Old Spice 'fresh collection' by Wieden & Kennedy Portland

3.2 4 Votes

Following its now infamous 'smell like a man' ad, Old Spice is supporting the launch of the 'fresh collection' with a new TV campaign from Wieden & Kennedy Portland.

Fresh Collection is inspired by four well-known lands across the globe: Fiji, Matterhorn, Cyprus and Denali.

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Released: 17 March 2010

Creative in this campaign:

Credits

Campaign title
Fresh Collection from Old Spice “Matterhorn” and “Quad”

Creative directors
Eric Baldwin and Jason Bagley

Copywriter
Jason Kreher

Art director
Eric Baldwin (CD)

Producer
Sarah Shapiro

Account team
Jordan Muse

Executive creative directors
Mark Fitzloff and Susan Hoffman

Agency executive producer
Ben Grylewicz

Director
Mike Mills

Executive producer
Cayce Chambers Cole

Line producer
Emily Skinner

Editor
David Brodie

Music executive producer
Joey Prather

Sound designer
Gus Koven

Sound producer
Jack Catlin

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