Lipton Ice Tea has launched their latest campaign featuring actor Hugh Jackman.
The ad shows Hugh Jackman at a hotel in Japan looking rather bored, until he takes a sip of Lipton Ice Tea. The tea is so delicious it causes him to break out into a wild dance throughout the hotel.
Released: 19 March 2010
Project
Tokyo Dancing Hotel
Copywriter
Marc Badinant
Art Director
Laurent Toth
Planner
Asit Mehra
Production Company
Partizan
Director
Michael Gracey
Exposure
TV
Lipton has launched a campaign starring its brand ambassador, Hugh Jackman, created by DDB Paris.
Unilever has launched a new global campaign promoting its Lipton Yellow Label, the biggest-selling tea brand in the world
© Haymarket Media Group Ltd.