Public View - Were the public inspired by the latest lastminute.com ad?

The colourful and upbeat feel of lastminute.com's latest ad got viewers thinking about their holidays but the voice over didn't fly with some.

While viewers enjoyed the fast pace of the ad and felt compelled to think about summer holiday's, one of the interviewees suggested a female voice over may have worked better.

 

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Keywords:

Public View, Travel Agencies, Vox Pop, Retail, Marketing, lastminute.com, United Kingdom, Travel / Leisure, Ad campaign, Research & Data, Global, Advertising

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