BT 'BT infinity' by AMV

4.5 3 Votes

AMV's latest work for BT promotes the arrival of 'instant internet' available to BT Infinity users.

BT has launched a multi-million pound campaign to advertise its new consumer broadband service, BT Infinity. 

The advert aims to illustrate the service's fibre optic technology which has a download speed of up to 40Mb. 

TV ads are supported by direct mail, press, outdoor and online activity.

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Released: 22 March 2010

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Credits

Campaign Title
'BT Infinity'

Clients
Matthew Dearden, marketing director
Fraser Meaton, head of broadband
Ajay Joshi, senior marketing manager

Copywriter
Phil Martin

Art Director
Brian Campbell

Director
Nico Caicoya

Production Company
Transparent

Post-production
The Mill

 

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