AMV's latest work for BT promotes the arrival of 'instant internet' available to BT Infinity users.
BT has launched a multi-million pound campaign to advertise its new consumer broadband service, BT Infinity.
The advert aims to illustrate the service's fibre optic technology which has a download speed of up to 40Mb.
TV ads are supported by direct mail, press, outdoor and online activity.
Released: 22 March 2010
Campaign Title
'BT Infinity'
Clients
Matthew Dearden, marketing director
Fraser Meaton, head of broadband
Ajay Joshi, senior marketing manager
Copywriter
Phil Martin
Art Director
Brian Campbell
Director
Nico Caicoya
Production Company
Transparent
Post-production
The Mill
BT is giving consumers the opportunity to star in one of its ads in its latest campaign.
BT, the telecoms and TV provider, is offering the public the chance to plan the wedding of fictional couple Adam and Jane and star in their next ad, due to be aired in April to coincide with the Royal Wedding.
© Haymarket Media Group Ltd.