Lucozade 'do more' by M&C Saatchi London

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Lucozade Energy is to roll out its first TV ad in almost five years to support its current "Do more" message.

The ad has been directed by American Stacy Peralta, an ex-professional skateboarder, surfer and member of the 1970s California skategroup, the Z-Boys.

A self-taught filmmaker, Peralta has directed ads for Burger King and Budweiser, and has won awards at the Sundance Film Festival for his 2001 feature 'Dogtown and Z-Boys'.

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Released: 22 March 2010

Related Creative:


Campaign Title
'Do more'

Suzy Smith, brand director and Nicholas Godsall, brand manager

Creative Director
Graham Fink

Curtis Brittles and Will Bate

Art Director
Curtis Brittles and Will Bate

Anna Donaghey

Media Agency

Media Planners
James Thomas, Sarah Raftery and Tim Davies

Production Company
Home Corp

Trine Thomas

Stacey Peralta

Allord de Smyth

Editing Company
Final Cut

Joce Hockings

Post-production Company

Audio Post-production
Jungle Studios

Account Handler
Scott Needham

TV and cinema, UK

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