Lucozade 'do more' by M&C Saatchi London

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Lucozade Energy is to roll out its first TV ad in almost five years to support its current "Do more" message.

The ad has been directed by American Stacy Peralta, an ex-professional skateboarder, surfer and member of the 1970s California skategroup, the Z-Boys.

A self-taught filmmaker, Peralta has directed ads for Burger King and Budweiser, and has won awards at the Sundance Film Festival for his 2001 feature 'Dogtown and Z-Boys'.

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Released: 22 March 2010

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Credits

Campaign Title
'Do more'

Client
Suzy Smith, brand director and Nicholas Godsall, brand manager

Creative Director
Graham Fink

Copywriters
Curtis Brittles and Will Bate

Art Director
Curtis Brittles and Will Bate

Planner
Anna Donaghey

Media Agency
Mediacom

Media Planners
James Thomas, Sarah Raftery and Tim Davies

Production Company
Home Corp

Producer
Trine Thomas

Director
Stacey Peralta

DOP
Allord de Smyth

Editing Company
Final Cut

Editor
Joce Hockings

Post-production Company
Absolute

Audio Post-production
Jungle Studios

Account Handler
Scott Needham

Exposure
TV and cinema, UK

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