Nike is launching a new print campaign in anticipation of the Six Nations rugby match that plays on the classic rivalry between English and French Rugby squads.
The ad humorously illustrates what 'souvenirs' the French may leave their opponents with after the match.
Released: 22 March 2010
Campaign Title
'Best of enemies'
Copywriter
Dave Smith
Art Director
Craig Williams
Creative Directors
Eric Quennoy and Mark Bernath
Art Buyer
Andrew Koningen
Nike Tokyo has enlisted music producers to demonstrate the flexibility of its latest trainers, using the shoes as instruments to create a track written and performed by Hifana and co-developed and produced by Rhizomatiks.
Nike has launched a digital campaign around its 'Nike Grid' interactive street game which allows competitors to compete with runners across London for 24 hours in order to gain points.
© Haymarket Media Group Ltd.