Alton Towers 'th13rteen' by DLKW

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DLKW have launched a TV campaign to promote the new 'th13teen' ride at Alton Towers Resort.

The ad depicts a girl alone in a forest with roots wrapping around her, while a ghostly rollercoaster rides above.

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Released: 23 March 2010

Credits

Campaign title
Th13teen

Client
Morwenna Angove: Sales and Marketing Director 

Copywriter
David Adamson

Art director
Richard Prentice

Planner
Tom Johnstone

Media agency
Mediacom

Media planner
Andy Niven

Director
Jim Weedon

Editor
Jim Weedon

Post-production
Jim Allen at Big Buoy

Audio post-production
Tony/Aaron at Wave

Agency Producer
Susie Innes

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