M&S 'spring 2010 collection' by RKCR/Y&R

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M&S is launching a new advertising and marketing campaign from 22 March which sees a new direction for the brand across clothing and food.

The new approach will introduce a number of new faces for the clothing ranges with only Twiggy remaining from the previous line up.  She will be joined by Brazilian model Ana Beatriz Barros, singer and model VV Brown, X factor judge and singer, Dannii Minogue and Capital FM breakfast show presenter Lisa Snowdon.

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Released: 25 March 2010

Creative in this campaign:


Campaign title
Spring 2010 collection

Creative partners
Pip Bishop & Chris Hodgkiss

Chairman & executive creative director
Mark Roalfe

Head of GM marketing
Denise Posner

Business director
Ida Rezvani

Board account director
Kate Uniowski

Account manager
Katey-Ellen Price

TV producer
Sally Pritchett

Jason Hyde

Trudy Bellinger

Post-production company

Post-production producer
Paul Branch

Audio post production
Parv @ Wave

Executive director marketing
Steve Sharp

Marketing manager
Jill Bainbridge

Media planner
Katherine Baker

Behind the scenes video
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