RKCR/Y&R have unveiled their first campaign for Warburtons since picking up the business last year.
The films will be accompanied by light hearted print and online executions, also featuring real Warburtons employees and suppliers.
Released: 25 March 2010
Client
Richard Hayes, marketing director
Creative director
Mark Roalfe
Copywriter and art director
Mark Waldron & Dave Godfree
Planner
Ben Kay / Liz Wolstenholme
Account director
Elizabeth Blatch
Account manager
Josh Harris
Agency producer
Ruth Bradley / Amanda Gower
Media company
Mindshare
Media planner
Fleur Hoiles
Production company
Sonny London
Director
Guy Manwaring
Producer
Alice Grant
DOP
Nanu Segal
Steadicam operator
Simon Baker
Production designer
Hugo Luczyc-Wyhowski
Costume designer
Spencer Horne
Editor
Mark Edinoff @ The Quarry
Post production supervisor
Phil Olham
Sound design
Anthony @ Factory
Photographer
Paul Murphy
The new Warburtons work by Rainey Kelly Campbell Roalfe Y&R centres on giving customers the opportunity to become taste testers for the brand, by entering a competition on the Waburtons website and Facebook page
© Haymarket Media Group Ltd.
