Waitrose 'spring 2010 campaign' by MCBD

1.5 4 Votes

Celebrity chefs Delia Smith and Heston Blumenthal come together on screen for a new advertising campaign for Waitrose.

The ad by MCBD is three-and-half minutes long and takes the form of a mini cookery programme using the UK's best seasonal ingredients.

 

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Released: 25 March 2010

Credits

Campaign title
The Recipe For Great Food

Client
Sarah Fuller, Head of Marketing

Copywriter
Jeremy Carr

Art director
Ken Hoggins

Planner
Carl Ratcliff

Media planner

Faye McDowall

Director
Graham Sherrington

Editor
James Hart, Alex Wilkinson

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