OK Go 'this too shall pass' by Rube Goldberg Machine

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OK Go have revealed an interactive campaign to support their popular new music video 'this too shall pass', which has already gained over 9 million views on YouTube.

The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA.

The interactive floor plan, available on the band's website, details how the elaborate video was shot, through images and test videos.

 

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Released: 25 March 2010

  • OK Go interactive floor plan

    OK Go interactive floor plan

  • OK Go interactive floor plan

    OK Go interactive floor plan

  • OK Go Interactive Floor Plan

    OK Go Interactive Floor Plan

  • OK Go Interactive Floor Plan

    OK Go Interactive Floor Plan

  • OK Go Interactive Floor Plan

    OK Go Interactive Floor Plan

  • OK Go Interactive Floor Plan

    OK Go Interactive Floor Plan

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Credits

Campaign title
This too shall pass

Client
Ok Go

Director
James Frost

Executive producer
AJ Schnack


Full list of credits

'/" title="Search The Work">Bonfire Films

Producer
Shirley Moyers

1st assistant director
Travis Martin

2nd assistant director
Lucinda Fields

Production coordinator
Tracy Shao

Media manager
Matt Morgan


Full list of credits

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