Heineken USA 'Give Yourself a Good Name' by Euro RSCG New York

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Heineken USA is launching its first work by Euro RSCG New York. The campaign illustrates the courage and optimism necessary to seize the moment and make the most of opportunities, telling consumers to improve their image by choosing Heineken's quality beer.

The first TV spot, was directed by Mark Romanek, the director of music videos for artists like Madonna, Nine Inch Nails and No Doubt.

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Released: 26 March 2010

Credits

Campaign Title
'Give Yourself a Good Name'

Chief Creative Officer
Conway Williamson

Creative Director(s)
Lew Willig and Randy Van Kleeck

Art Director
Lew Willig

Copywriter
Randy Van Kleeck

Executive Producer
Joe Guyt

Senior Producer
Dan Fried

Associate Producer
Melissa Petryszyn

Group Account Director
Mary Perhach

Account Director
Dan Gonda

Business Manager
Sean McGee

Director
Mark Romanek

Executive Producer
Dave Morrison

Producer
Emma Wilcockson

Director of Photography
Salvatore Totino

Production Designer
Joaquin Grey

Art Producer
Ali Asplund

Print Producer
Linda Pino

Photographer
Dewey Nicks

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