Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

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Kitcatt Nohr has created a direct marketing campaign designed to encourage existing customers to shop at Waitrose this Easter season.

In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal.  Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. 

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Released: 29 March 2010

  • Waitrose-Hamper800.jpg

    Waitrose-Hamper800.jpg

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Credits

Campaign title
'Waitrose Easter campaign'

Client
Neil Stead

Copywriter
Kate Flather

Art director
Guy Patrick

Designer
Olu Falola

Production
Gary Bridge

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