Frolic 'she's only with him for his biscuits' by CLM BBDO

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Frolic's new dog biscuit campaign is being launched by CLM BBDO, with a humorous series of adverts featuring ill-matched dog couples.

Pretty, pampered females are paired with chubby and droopy males.  The implicit message is that female dogs are very willing to lower their relationship standards to obtain the sought-after Frolic biscuits.

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Released: 29 March 2010

  • Frolic 'she's only with him for his biscuits' by CLM BBDO

    Frolic 'she's only with him for his biscuits' by CLM BBDO

  • Frolic 'she's only with him for his biscuits' by CLM BBDO

    Frolic 'she's only with him for his biscuits' by CLM BBDO

  • Frolic 'she's only with him for his biscuits' by CLM BBDO

    Frolic 'she's only with him for his biscuits' by CLM BBDO

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Credits

Campaign title
'She's only with him for his biscuits'

Account director (Mars Dog)
Delphine Carpier

Brand manager (Frolic)
Maud Roussel

Executive creative directors
Gilles Fichteberg and Jean-Francois Sacco

Account managers
Julien Lemoine, Marie Lautier, Judith Romero and Thomas Laurent

Artisic director
Lucie Valloton

Copywriter
Julien Perrard

Art buyer
Sylvie Etchemaite

Producer
Sylvie Etchemaite

Photographer
Clive Stewart

Post-production
Clive Stewart/Picto

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