France Adot 'tattoos' by CLM BBDO

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A new campaign has launched in France urging young adults to have an organ donor card.

To make the execution impactful and challenging, the campaign focuses on the fact that even the worst individuals can become good people by donating their organs.

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Released: 30 March 2010

  • France Adot 'tattoos' by CLM BBDO

    France Adot 'tattoos' by CLM BBDO

  • France Adot 'tattoos' by CLM BBDO

    France Adot 'tattoos' by CLM BBDO

  • France Adot 'tattoos' by CLM BBDO

    France Adot 'tattoos' by CLM BBDO

of

Credits

Campaign title
Tattoos

Client
France Adot

Executive creative directors
Gilles Fichteberg et Jean-François Sacco

Acount managers
Pascal Couvry, Nicolas Fabre

Artistic director
Lucie Valloton

Copywriter
Julien Perrard

Art buyer
Sylvie Etchemaïté

Photographer
Yann Lepape

 

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