Strongbow 'honours' by St. Luke's

3.7 10 Votes

Strongbow has launched a new phase in its 'Bowtime for Grafters' TV campaign, aiming to promote itself as a refreshing reward after a hard day's work.

The new 60-second execution features workers from towns and regions across Britain, from the ‘Sofa deliverymen of the M4 corridor' to the ‘Pork Pie Fillers of Melton Mowbray'.

 

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Released: 30 March 2010

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Credits

Project name
Honours

Client
Sanjay Patel, Marketing Manager Ciders, Heineken

Creative Directors
Alan Young and Julian Vizard

Copywriters
Al Young and Tim Collins

Art director
Julian Vizard

Planner
Dan Hulse

Media agency
Mediavest

Media planners
Gill Huber and James Roberts

Editor
Bill Smedley  

Post-production
MPC

Audio post-prod
Factory

 

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