Strongbow has launched a new phase in its 'Bowtime for Grafters' TV campaign, aiming to promote itself as a refreshing reward after a hard day's work.
The new 60-second execution features workers from towns and regions across Britain, from the ‘Sofa deliverymen of the M4 corridor' to the ‘Pork Pie Fillers of Melton Mowbray'.
Released: 30 March 2010
Project name
Honours
Client
Sanjay Patel, Marketing Manager Ciders, Heineken
Creative Directors
Alan Young and Julian Vizard
Copywriters
Al Young and Tim Collins
Art director
Julian Vizard
Planner
Dan Hulse
Media agency
Mediavest
Media planners
Gill Huber and James Roberts
Editor
Bill Smedley
Post-production
MPC
Audio post-prod
Factory
Work Club has created what it claims to be the world's first digital bottle top as part of a campaign to launch Strongbow Gold in Europe.
Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a reward for men who "get the job done".
© Haymarket Media Group Ltd.