Match.com 'shoe shop' by Mother

1.6 4 Votes

Mother has created a TV ad for Match.com which promotes the dating website's new compatibility service MatchAffinity, by showing a couple accidentally tying their shoes together.

The launch of MatchAffinity, which works by asking people to fill out an extensive questionnaire and then recommends potential partners for them, follows heavy advertising activity for a similar service from Match.com rival eHarmony.

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Released: 30 March 2010

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Credits

Campaign title
'Shoe shop'

Client
Match.com

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