VCCP has launched a campaign starring a dancing dodo to re-launch Coca Cola's fruit juice drink, 5 Alive.
The campaign will run across TV, digital and outdoor and introduces a new look for the soft drink alongside the strapline 'come alive with 5 Alive'.
Released: 01 April 2010
Agency producer
Bradley Woodus
Creative director
Steve Vranakis
Copywriter
Nik Stewart
Art director
Jonny Parker
Planner
Richard Reynolds
Media agency
Vizeum
Production company
Passion Pictures
Director
Darren Walsh
Producer
Russell McLean
Post-production
Passion Pictures
Telecine
Rushes
Sound design
Wave Studios
Coke Zero has launched its latest campaign in the States created by Crispin Porter & Bogusky.
LONDON - Coca-Cola is promoting the launch of its Coke Zero brand in China through an integrated campaign created by its Red Lounge unit.
© Haymarket Media Group Ltd.