5 Alive 'dodo' by VCCP

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VCCP has launched a campaign starring a dancing dodo to re-launch Coca Cola's fruit juice drink, 5 Alive.

The campaign will run across TV, digital and outdoor and introduces a new look for the soft drink alongside the strapline 'come alive with 5 Alive'.

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Released: 01 April 2010

Credits

Campaign title
'5 Alive Dodo'

Agency producer
Bradley Woodus

Creative director
Steve Vranakis

Copywriter
Nik Stewart

Art director
Jonny Parker

Planner
Richard Reynolds

Media agency
Vizeum

Media planner
Alicia Hutchinson

Production company
Passion Pictures

Director
Darren Walsh

Producer
Russell McLean

Post-production
Passion Pictures

Telecine
Rushes

Sound design
Wave Studios

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