Hovis 'power me through to lunch' by MCBD

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Olympic cyclist Victoria Pendleton is fronting a new campaign by MCBD to promote Hovis as a healthy and filling breakfast alternative to cereals.

The 'power me through to lunch' campaign aims to drive futher sales growth.


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Released: 01 April 2010

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Campaign title
'Power me through to lunch'

Jon Goldstone, marketing director, Hovis

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