Publicis London is launching a new campaign on April 1st for Caribbean rum, Malibu.
The ad will be shown on TV across the UK, and features engaging radio personalities DJ Bernhard and MC Wonder Full as they broadcast exciting music with an island flair from a beach in Barbados.
Released: 01 April 2010
Campaign title
'Radio maliboom boom'
Client
Pernod Ricard
Copywriter
Dave Sullivan
Art director
Stuart Farquhar
Executive creative directors
Tom Ewart and Adam Kean
Planner
Catherine Lusher
Director
Randy Krallman
Editor
John Smith at The Whitehouse
Malibu, the Pernod Ricard brand, is launching a UK advertising campaign that takes inspiration from the sunset on the brand's logo.
Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel.
© Haymarket Media Group Ltd.