Weedol Rootkill Plus 'B movie' by DLKW

Scott's Miracle-Gro Company has launched a campaign to promote Weedol's latest weed-killer, Weedol Rootkill Plus.

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand.

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Keywords:

United Kingdom, FMCG, Household Products, DLKW, Consumer Goods, Ad campaign, Weedol, Television campaign, Retail, Marketing, Global

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