Weedol Rootkill Plus 'B movie' by DLKW

4.6 6 Votes

Scott's Miracle-Gro Company has launched a campaign to promote Weedol's latest weed-killer, Weedol Rootkill Plus.

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand.

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Released: 01 April 2010

Credits

Campaign title
'B Movie'

Client
Sheila Hill, senior director, UK and International marketing

Copywriter
John Comber

Art director
Dylan Hewett

Production company
Rokkit

Directors
Matt Branning and Bjorn Ruehmann

Audio
Grand Central

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