Nicorette 'films' by AMV BBDO

4.8 3 Votes

Nicorette launch TV and cinema campaign with ads parodying generic film genres by substituing the film stars' cigarettes with inhalators.

Following the first Nicorette inhalator campaign in 2007, there was still a large barrier to purchase, in that many consumers were self-conscious about using the product in public. To counter this, AMV developed a campaign that would further conventionalise the product's use.

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Released: 07 April 2010


Campaign title

Client name
Ben Peters and Adriana Stosio-Koelbl

Gary Walker

Art director
Huw Williams

Adam Hashemi

Production company
Blink Productions

Executive producer
James Bland

Production co. producer
Ben Mann

Audio post-production
Grand Central/ Raja Sehgal

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