Nicorette 'films' by AMV BBDO

4.8 3 Votes

Nicorette launch TV and cinema campaign with ads parodying generic film genres by substituing the film stars' cigarettes with inhalators.

Following the first Nicorette inhalator campaign in 2007, there was still a large barrier to purchase, in that many consumers were self-conscious about using the product in public. To counter this, AMV developed a campaign that would further conventionalise the product's use.

Share On:

Released: 07 April 2010

Credits

Campaign title
'Films'

Client name
Ben Peters and Adriana Stosio-Koelbl

Copywriter
Gary Walker

Art director
Huw Williams

Director
Adam Hashemi

Production company
Blink Productions

Executive producer
James Bland

Production co. producer
Ben Mann

Audio post-production
Grand Central/ Raja Sehgal

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Nicorette 'icy white gum' by AMV BBDO

Nicorette 'icy white gum' by AMV BBDO

Nicorette has launched a new ad by AMV BBDO, claiming that it has improved the taste of its anti-smoking gum.