WCRS has created The Sun's first stand-alone iPhone app to celebrate the Grand National race.
The app offers individiuals the chance to spice up the Grand National by creating a digital sweepstake with their offices, families or friends. In the 5 days leading up to the race, users will even receive top tips from Sun columnists.
Released: 07 April 2010
Campaign title
'Sweepstake Shaker App'
PR and marketing (The Sun)
Nick Rogers
WCRS account assistant
Tom Angell
Grey London has created its first campaign for The Sun since winning the News International account in April.
Wayne Rooney's goal of the season contender in last season's Manchester derby is recreated by the animator Richard Swarbrick in a new TV ad for The Sun.
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