The Sun 'sweepstake shaker app' by WCRS

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WCRS has created The Sun's first stand-alone iPhone app to celebrate the Grand National race.

The app offers individiuals the chance to spice up the Grand National by creating a digital sweepstake with their offices, families or friends. In the 5 days leading up to the race, users will even receive top tips from Sun columnists.   

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Released: 07 April 2010

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Credits

Campaign title
'Sweepstake Shaker App'

PR and marketing (The Sun)
Nick Rogers

WCRS account assistant
Tom Angell

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