Nike 'rewrite the rules of speed' by Wieden & Kennedy Amsterdam

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Nike's latest campaign promotes the Mercurial shoe brand, and uses images of excellent football playing under extreme circumstances to illustrate what amazing athletic feats the shoe will help you perform.

In the advert, a group of men are playing football on a field that is constantly shifting and transforming, leading to many difficulties.  One athelete excels above the rest because he is wearing Nike's Mercurial shoes.

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Released: 07 April 2010

Credits

Campaign title
'Rewrite the rules of speed'

Agency
Wieden & Kennedy Amsterdam

Copywriter
Mike Farr

Art Director
Pierre Janneau

Producer
Neil Henry

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