AirWick 'lake' by Euro RSCG London

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AirWick launch a new TV commercial for its new 'Touch of Luxury' premium fragrance range, designed for electrical plug-in air fresheners.

The ‘lake' spot dramatises the indulgent fantasy of transportation experienced within the home when using Touch of Luxury fragrances, which include ‘Smooth Satin and Moon Lily', and ‘Wild Jasmine and Pearl'.

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Keywords:

United Kingdom, Euro RSCG, Consumer Goods, AirWick, Ad campaign, Television campaign, Marketing, Global, Advertising

Released: 07 April 2010

Agency: Euro RSCG
Advertiser: AirWick
Creative Type: Television
Sector: Consumer Goods
Country: United Kingdom

Credits

Campaign title
'Lake'

Client name
Imogen Hall

Copywriter:
Chloe Davies

Art Director:
Ben Clapp

Agency Planner:
Alice Schaffer

Agency Producer:
Katy Cappi

Media Agency:
Zenith Optimedia (Planning & Buying)