Colgate 'beef, chicken, broccoli' by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv

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Shalmor Avnon Amichay/Y&R Interactive Tel Aviv have created a new print campaign for Colgate to promote their dental floss.

The images in the campaign feature dental floss stretching toward bits of food in the shape of an object that could also be used (less effectively) to remove beef, chicken, or broccoli from teeth.

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Released: 08 April 2010

  • Colgate

    Colgate

  • Colgate

    Colgate

  • Colgate

    Colgate

of

Credits

Campaign title
'Beef, chicken, broccoli'

Chief creative director
Gideon Amichay

Executive creative director
Tzur Golan

Creative director
Amit Gal

Art director
Ran Cory

Copywriter
Paul Paszkowski

Photographer
Yoram Aschheim

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