Gap '1969 stream, a new shopping experience' by AKQA

4.1 4 Votes

Gap has introduced a new iPad application that aims to offer shoppers a fun, entertaining experience they can access from anywhere.

The app features exclusive content from designers, musicians and fashion insiders while allowing consumers the ability to interact by discovering and then sharing content.

A music video from Truth & Salvage called 'Them Jeans,' as well as a video featuring Project Runway's Jay Sario dressing people in the latest Gap looks is also available on the app.

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Released: 08 April 2010

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Related Creative:

Credits

Campaign title
'1969 stream, a new shopping experience'

Client
Ivy Ross, EVP Marketing

Creative director
Shira Bogart

Head of mobile technology
Sebastien Rousseau

Art director
Hideki Owa

Copywriter
Miranda Maney

Designers
Josh Gross

Associate designer
Jonathan Leachman

Management supervisor
Victoria Graham

Account supervisor
Jamie Olson

Account executive
Emily Mabley

AKQA mobile
Tina Unterlaender and Maile Krauss

Programmers
Simon Whitty and Joseph Wee

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