ITV1 HD 'the brighter side just got brighter' by ITV Creative

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ITV1 HD launches its new channel with a TV and outdoor campaign, showcasing its biggest stars in shinier, brighter high definition.

The channel promises to get viewers even closer to the action in shows such as Britain's Got Talent, Coronation Street and World Cup football.

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Released: 08 April 2010

Credits

Campaign title
'The brighter side just got brighter'

Creative Director
Chaka Sobhani

Creative Team
Chaka Sobhani, Oscar Cariss

Production
Anna Waldeck-Evans (ITV Creative), Ben Schneider & Jim Bouvet (Radical Media)

Director
Dave Meyers @ radical media

Offline Final Cut Editor
Joe Guest

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