Mastercard 'world Mastercard' by McCann Erickson

3.5 4 Votes

Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims to promote the credit card's "World MasterCard" platform.

The ad carries the strapline 'Getting back more than you expected: Priceless', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card.

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Released: 12 April 2010

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Credits

Campaign title
'World Mastercard'

Client
Rita Broe, VP Head of Marketing UK & Ireland and Head of Brand Europe Ben Rhodes, VP Marketing UK & Ireland
 
Executive creative directors
Brian Fraser and Simon Learman

Art director
Simon Hepton

Copywriter
Matt Crabtree

Planner (media agency) 
David Clements

Planner (production company)
Ben Reilly/Alice Pott Moxie Pictures

Director/editor/sound
Neil Gorringe

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