Ribena 'Ribena bursting with berryness' by M&C Saatchi

2.4 5 Votes

New television ad from Ribena that aims to re-establish a connection with mothers.

The ad features a crop of cheery blackcurrants bouncing across a field and into a wagon, eagerly awaiting to be squeezed into juice.

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Released: 12 April 2010

Related Creative:


Campaign title
'Ribena bursting with berryness'

Creative director
Graham Fink

Copy writer
Paul Pickergill

Art director
Paul Pickersgill

Neil Godber

Media planner
Sarah Raferty

Cathy Green and Greg Mills

Katie Bell and Jerry Hibbert


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