Ribena 'Ribena bursting with berryness' by M&C Saatchi

2.4 5 Votes

New television ad from Ribena that aims to re-establish a connection with mothers.

The ad features a crop of cheery blackcurrants bouncing across a field and into a wagon, eagerly awaiting to be squeezed into juice.

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Released: 12 April 2010

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Credits

Campaign title
'Ribena bursting with berryness'

Creative director
Graham Fink

Copy writer
Paul Pickergill

Art director
Paul Pickersgill

Planner
Neil Godber

Media planner
Sarah Raferty

Producer
Cathy Green and Greg Mills

Director/photographer/illustrator
Katie Bell and Jerry Hibbert

 

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