New television ad from Ribena that aims to re-establish a connection with mothers.
The ad features a crop of cheery blackcurrants bouncing across a field and into a wagon, eagerly awaiting to be squeezed into juice.
Released: 12 April 2010
Campaign title
'Ribena bursting with berryness'
Creative director
Graham Fink
Copy writer
Paul Pickergill
Art director
Paul Pickersgill
Planner
Neil Godber
Media planner
Sarah Raferty
Producer
Cathy Green and Greg Mills
Director/photographer/illustrator
Katie Bell and Jerry Hibbert
© Haymarket Media Group Ltd.
