Philips 'parallel lines' by DDB London

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Philips has launched its Global cinematic campaign, 'Parallel Lines' which features five films, all with the same script.

Produced by Ridley Scott Associates (RSA), the films launched online on April 8 and aim to demonstrate that Philips Televisions can bring that unique cinematic experience into your home.

The campaign carries the strapline ‘There are millions of ways to tell a story. There's only one way to watch one.'

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Released: 14 April 2010

Philips 'parallel lines' by DDB London

Philips 'parallel lines' by DDB London

Related Creative:

Credits

Campaign title
Parallel Lines

Clients
Gary Raucher, VP, head of integrated marketing communications Philips and Eva Barrett, Sr. director integrated marketing communications Philips

Creative director
Neil Dawson

Copywriter
Sam Oliver

Art director
Shishir Patel

Agency producers
Lucinder Kerr and Natalie Powell

Digital agency
Tribal DDB Amsterdam

Production company
RSA

Media agency
Carat Worldwide

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