Sony Electronics '2010 brand campaign' by Anomaly

3.4 29 Votes

Anomaly has unveiled its first work for Sony Electronics since it snared the £50 million account from Fallon last year.

The campaign aims to leverage the various components of the Sony brand from its sponsorship of sporting events to the musicians signed to its labels, in a bid to position the brand as a digitally networked entertainment company.

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Released: 15 April 2010

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