Nissan 'cube' by TBWA\Paris & TBWA\G1

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TBWA have launched a print and outdoor campaign to promote the iconic design of the new Nissan Cube car in Europe.

A series of three print ads aim to show the originality of the car's design. In particular the campaign highlights the asymmetry of the back of the vehicle.

 

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Released: 15 April 2010

  • Nissan

    Nissan

  • Nissan

    Nissan

  • Nissan

    Nissan

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Credits

Campaign title
Cube

Clients
Jean-Pierre Diernaz, marketing communications general manager, Nissan Europe
Caroline Mechaï, advertising and media manager, Nissan Europe

European creative directors
Alasdhair MacGregor Hastie and Eric Noël & Rémi Holden

Executive managing director
Ewan Veitch

Art director
Ingrid Varetz

Copy writer
Glenn Troadec

Account director
Céline Duval

Account manager
Raphaël Bouquillon

Photographer
Cindy Gravelat

 

 

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