TBWA have launched a print and outdoor campaign to promote the iconic design of the new Nissan Cube car in Europe.
A series of three print ads aim to show the originality of the car's design. In particular the campaign highlights the asymmetry of the back of the vehicle.
Released: 15 April 2010
Campaign title
Cube
Clients
Jean-Pierre Diernaz, marketing communications general manager, Nissan Europe
Caroline Mechaï, advertising and media manager, Nissan Europe
European creative directors
Alasdhair MacGregor Hastie and Eric Noël & Rémi Holden
Executive managing director
Ewan Veitch
Art director
Ingrid Varetz
Copy writer
Glenn Troadec
Account director
Céline Duval
Account manager
Raphaël Bouquillon
Photographer
Cindy Gravelat
Nissan collaborates with music duo La Roux in a digital campaign to promote its Juke model.
Nissan has released its latest ad for the Nissan Juke from TBWA\Toronto.
© Haymarket Media Group Ltd.